We started to work with this trademark at the beginning of last year.The main task for us in this project is to create the sub-brand \niaep technology \ Multi-D and unifying pattern which are used toclarify the politic of the brand and increase the brand value.
Initially,this brand is represented in the narrow-focused Nuclear niche. Inorder to clarify the range of organizations under a single policyproduction we are started to create uniform cues for the brandvisualization. From the initial stage of development sub-brand isconstantly undergoing change and reformation. In the course of it,the top management of the customer decided to change the tag line forwider application. Thus, the final version goes like this: 'Multi-Dengineering'.
Further,top management of the company turned to us for development of thegraphic design and communication package for this brand, which willallow more people to be involved in the brand to increase the brandvalue.
Themain task for us was a convenient system of play-through sign andsymbol development for each employee of the company (daily use),partners (POS and on-line resources), and even family members andother users (informal popularization of the sign).
Toimplement such an ambitious task in a large company, it was decidedto establish a normative document, which we could address all theconstant use of the mark. As well as electronic versions (manual),which we have integrated into the internal system of the customer andcreated a separate online resource for out-of-business users.
Thedocument provides information to everyone on how to properly executeintra-documents; which templates to use, creating a presentation,what is the authorized version of the logo, what are the rules forusing the logo Multi-D engineering; what it means to reproduce thelogo properly, as designers have to work with the logo for the designof presentation products, all of the branding of souvenirs.
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