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Bēhance

  • New Zealand International Arts Festival – 2006
    Branding and promotion
  • The International Arts Festival is a biannual event and each time it is held it is re-branded - with the only constant being the inclusion of the Kiwi. The concept we put around the 06 brand was the idea of bringing colour into your life through culture. This was realised through the form of a colour swatch book which became the Kiwi’s tail which in turn informed the complete brand expression. The material required for the festival was vast - from buses and 30m billboards, to posters, programmes and airport walkways.