For over a century the New York Yankees have been the most successful and storied franchise in the history of sports. Baring an unrivaled history the New York Yankees 2012 campaign brings to life the Heroes from it's past, while a new generation of Legends take the field.
The visual communication I created for the "Heroes Remembered, Legends Born" campaign is one of iconic imagery, from Lou Gehrig's "Luckiest Man Speech" to "Derek Jeter's 3,000th base hit". With the use of a rich sepia tone and striking photo illustrative style I was able to transcend the larger than life moments from every era to speak as one unified voice.
This is most evident in the 2012 General Season Ticket Book, where 24 historic moments from the New York Yankees legacy form a montage of the franchises most epic moments. When collected they become a piece
of memorabilia that pays homage to greatest sports franchise of all time, and becomes a must have for any sports fan.
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Identity, Brand Strategy, Look & Feel, Print & Digital Advertising, Website, Email Templates, Sales & Marketing Collateral, Environmental Art, General Bowl Season Tickets