New York City Ballet Concept Design
- Behance.netProject Featured On:Behance.net — 9/27/09
AKQA New York pitched New York City Ballet in 2008 and won the business with these design concepts, which included a digital vision for the entire brand encompassing a site redesign, new services & content distribution, as well as advertising initiatives. Unfortunately, for budgetary reasons concerning the technical infrastructure, the project was cancelled. These designs are therefore not online and not expected to enter production.