A London based Interactive Agency needed help in pitching a new social media engagement to Triumph Motorcycles. Their idea were to find new ways of connecting with 'real bikers' Our solution was to set up a portrait studio within a renowned Manhattan Triumph dealer and call an open casting through Craigslist and Facebook.
An eclectic range of real bikers answered the call. On a sunny Saturday morning, we photographed the bikers exactly as they arrived: no make-up; no styling; just as they were. As real as you can get.
Creative Director / Photographer: James Bareham
Assistants: Brandon Kornprobst & Grace Difford
Retouching: The New Cruelty