New York Bikers

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New York Bikers

A London based interactive agency needed help in pitching a new social media engagement to Triumph Motorcycles. The agency's idea was to find new ways of connecting with "real bikers." So I set up a portrait studio within a renowned Triumph dealer in downtown Manhattan and put out an open casting through Craigslist and Facebook.

An eclectic range of bikers answered the call. On a sunny Saturday morning, I photographed the bikers exactly as they arrived: no make-up, no styling, just as they were. As real as you can get.

Photographer & retoucher: James Bareham
First photographic assistant: Brandon Kornprobst
Second assistant: Grace Difford