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New Moscow transport cards system

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  • This advertising campaign was created to support the changes in Moscow transport system. Now it has 4 types of tickets: Edinyi ("All inclusive") card, TAT card (for trolleybus-autobus-tram), 90 minutes (if your trip fits 90 minutes and you can change the transport as you want) and Troyka (digital card that unites all the features of others; the most innovative one). 
     
    The campaign was more educational to explain people the befefits of the new system. The tickets have nice-looking and modern design to give passengers pleasure in everyday usage. "Troyka" was obviously inspired by London's Oyster and gives the same opportunities. 
     
  • Line: Love&Ride 
    (the line is reinvented old russin idiom that's why it was remembered and loved by so many people) 
  • Love&Ride
    From 2nd April of 2013. Choose the ticket that fits perfectly you. 
     
  • All the city in 90 minutes
    (poster for "90 min" travel card)
  • One for all
    (poster for Single travel card. The quote from russian movie "The Tree Musketeers" after Alexander Dumas)
     
  • We're carrying cat
    (the line for on surface transport card. The quote from very famous poem for kids. The refrain of the poem repeats the name of the card (TAT)). 
     
  • The card you waited for. 
    (for the digital card called Troyka that unites all the features of other cards). 
  • "90 minutes" ticket card is for those passengers who travel combining different types of transport. The last change should fit in 90 minutes since the first checkin.
  • This commercial is about the new tickets overall. Choose which one fits you the best.
  • Troyka is the innovative digital card. It counts the best tariff for you itself. Troyka lets you to pay put a bike rent or car parking. Aeroexpress and other features are planned.
  • Credits:
    Agency: Saatchi&Saatchi Russia 
    Design team: Vlad Boerean, Natasha Matsievskaya
    Creative team: CD Stuart Robinson, AD Yuri Polonski, CW Tanya Moseeva
    Account team: Alex Shifrin, Ilona Ivanova
    Producer: Medea Arshba
    Sound production: Fibr Film
    Actor: Sergey Vostretsov
     
     
    "Troyka-2" TVC
    Production: Hype
    Producer: Alexey Yakubenko
    Director: Roman Zhirnykh
    Composer: Max Kouznichenkov
     
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