New Look Bodyshaping Collection
Client: New Look Retailers
Design for a new range of 'Body' Shaping tights for New Look.
Designed to fit within the packaging footprint of the 'Sheer' Range, the design was required to be fashionable, but functional, in communicating exactly what these products do.
The products are also available in a natural shade, but we felt the black version of the tights provided the biggest impact on shelf.
As with the Sheer range, the background colour was printed as a special metallic, and the production set up simplified as much as possible, for ease in dealing with different global suppliers.