The New Leaders Council needed a visual identity for their 2011 Fellows Fundraiser. The promotional and day-of collateral had to appeal to professionals aged 24-40 but not alienate more mature guests and potential sponsors.
Based on the event theme, "Progressive Stars of Atlanta," we created a constellation out of the New Leaders Council logo as the major decorative element of the promotional collateral. We then created a set of items to support the event:
- Sponsor packets
- Electronic flyers ready for distribution via social media and email
- Signage for multiple locations at the event site
- Programs for attendees
- Branded name badges for event hosts and special guests