LANDING PG :: The essence of New Era is self expression through passion, individuality & originality. Here we meet a dancer, Valentine Norton.

 

Valentine has appeared in music videos, movies, commercials, television shows, and even video games. He has performed live at Madison Square Garden, Apollo Theatre, BET Awards and VMA's and with world-renowned artists. 

New Era & Valentine remind you to push you creative limits.

eBLAST :: It's part of New Era's eCom marketing (when possible) to feature cap in a realistic setting. It's super easy to figure out where the cap belongs. The challenging part is finding the perfect image and retouching the hat on to it. For this image and others, photographer Peter Weiner shot on location for the perfect fit, while I photo retouched the cap and graphic elements on the layout.

eBLAST :: this layout was not blasted out. instead, an image modified, simpler version went out.

CART ABONDONMENT :: Surfing the web and forgot you wanted that awesome cap. Never fear, we will remind you. Layout 1 of 3 reminder emails, includes different copy while always showing the product in your cart.