Starting work for new client who is opening a new beer house concept and distribution comapany.
Simple Logotype, the bold shape of a circle around the logo gives the space it needs to breath and is strong.
The rotation of 7º is to add some interest and dynamics. Also suggests to the fact that you are not just another BAR but something new. The incline also makes the word BAR seem bigger thus enforcing you ethos.
The sub-logo sB works really well containing all the elements of the main brand in a icon.
