New Aging
- New Aging Conference
How do you want to live when you are old? 
The logo draws attention to new approaches to aging by positioning the aging process as "New & Improved!"
The marketing materials center around the phrase “How do you want to live when you are old?” - coupled with a photoillustration that imagines a multitude of answers in varied handwriting. Options ranging from “In a nursing home” to “On the moon” illuminate the frustration of current options as well as the hopeful aspect of limitless possibilities.
The web site offers maximum information in a lightweight, modular format. Inviting readers to fill in the blank "When I am old, I will live in a _______." and tweet their responses, the site provokes younger audiences to share their vision of the future.
We invited UPenn architecture students students to submit collages envisioning their own environments in 50 years, which are used as customizable backgrounds for the site.- New Aging is an international conference on aging and architecture that aims to inspire young leaders and visionaries to imagine how we can transform and better accommodate aging. To inspire a younger audience to rethink its own future now, we focused the marketing materials around the phrase How do you want to live when you are old? The conference hopes to take the collective vision of attendees, speakers, and supporters to develop a manifesto that reinvigorates innovation in architecture for aging.
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