A ski wear clothing company based in Colorado, Néve wanted to update their brand. Working on this project with seasoned designer Dan Olson, we came up with many different concepts consisting of an outdoor, modern, European feel. The final mark that was chosen is an uppercase "N" that resembles a slope with trees. Along with redesigning the logo, we created a brand book for the company to follow, a stationery system (including business cards that were letterpressed by Studio On Fire as seen below), and a fall/winter catalog.
Néve is like that good friend who effortlessly moves from a day on the mountain to an elegant evening dinner, and looks stunning on both occasions. There’s an unmistakable touch of flair and style to everything in her life, from how she wraps a gift to how she sets a table, and nowhere is that touch more evident than in her wardrobe. She loves color and pattern, and understands how, used with restraint, it can take the mundane and everyday and make it exceptional. There’s something about her, from her healthy glow to the bounce in her step, that tells you she’s active and athletic. And that sense of effortless style extends to her significant other: he’s rugged but refined, polished without being pretentious.
Néve loves all things European, with a deep appreciation for quality, detail and tradition, but at her core she's an all American girl. She's willing to pay for quality and understands the subtle nuances of luxury, but she's confident enough to pair cashmere with a t-shirt from Target. Néve is someone you aspire to, someone you want to spend a lot of time with... an ideal, but far from a stereotype.
Néve is: colorful, active, sophisticated, stylish, European, fun, natural, smart, timeless, refined, expressive, fashionable, confident, and versatile.
Néve isn’t: pretentious, formal, cliche, boring, cutsey, or artifical.