Ongoing Identity project for neuromarketing company NeuroSketch and it's sister project, neuroscience research team Hippocampus.
Their identities resemble each other to highlight their relationship.
The main typeface was selected due to its wedge serifs that are both modern but retain a classic demeanor. The secondary typeface, seen in the slogans, is the font DIN, a font usually used in infographics, as a nod to the forward-thinking commitment of both projects to visually represent their reasearch and marketing data.
The logo stands for Hippocampus's and Neurosketch's interdisciplinary components and the neural networks they study so adamantly.The H over the circles is only visible to us thanks to the rules of perception (namely Gestalt), another key component in both Hippocampus's and Neurosketch's practices.