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Neue Restaurant - Brand Identity

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  • A Neue Restaurant
    June 2010
  • A series of posters, stationery, menus, logo, billboard, and advertisements for Neue, a fictitious restaurant that is planning to open in 2011. It is a fine dining experience, but what will distinguish Neue from other restaurants will be its location and strong artistic influence. In every piece of work that's going to be seen outside the restaurant, the Neue logo is never used in its entirety, causing the viewer to be curious and to hopefully spark their interest.