Cars are not just tools bringing people from point A to point B. Passengers constantly seek greater comfort and luxury from the very transportation they are commuting in. Furthermore, during the course of travel, social hierarchy issue exists within the cabin, particularly in the MPV (Multi-purpose Vehicle)segment. This concept, titled Neue Klasse, fits itself in the people-carrier segment while demonstrating its luxurious cabin design. It establishes an entire new segment that addresses these issues with elegant solutions, while infusing Asian ideology of social interaction with a groundbreaking interior layout.
MPVs are usually bought by family men, not usually by desire, but more by requirement. Buyers of MPVs value the space and utility qualities, to ferry their wife and kids and whatever else they bring along with them for a journey,school, work alike. As a result, MPVs are generally designed to be spacious and biased towards comfort, and not so much towards driving enjoyment. After all,when you have your kids in tow, the last thing you want to do is to throw your ride into corners vigorously. The bi-products of MPVs, unfortunately, are usually their overtly bulky body style and dull image.
The Neue Klasse seeks to satisfy 5 main objectives, namely:
1.) To design an MPV that seats 6 people with a length of a Full Size Sedan (5100-5200mm), wheelbase of a Luxury Sedan (3800mm) and a body stance of an MPV and is youthful and futuristic, creating a new segment in the car industry.
2.) The ability to swap the interior layout between 4-seater and 6-seater based on user’s requirement.
3.) The ability to provide First Class seating comfort and amenities (e.g. Ottoman reclining seat).
4.) To formulate a sustainable drivetrain solution that is deemed relevant for near future.
5.) To formulate a interior layout that encourages in-cabin social interactions.
The expected outcome of this concept not only revolves around the conception of a meaningful cabin setup, but also attempts to suggest a new segment concept that can be adopted by different types of body styles, for example: a luxury sedan could adopt this cabin setup and shave its overall length for easier city driving.
The Neue Klasse is a REEV (Range-extender Electric Vehicle) that utilizes Lithium-sulphur battery power for extended driving range. Range Extender engine powered by biofuel such as palm oil is sustainable, yet provides ample power to recharge the electric drive train.