- Netflix Rebrand
Give 'Em A Reason To Stick Around
- Netflix might be top dog in the video streaming service arena; however, whenever a legitimate competitor arises they will be in serious trouble. Not only is the current Netflix only a just a medium, but it also lost the support and respect of its customers with the Qwikster move a while back.
Color choice is chosen on the basis of looking clean, friendly, and trustworthy. We also included hints of Netflix's red.
We're giving people a reason to enjoy Netflix again.
Student Work at the Creative Circus. Quarter 5.
CW: Scott Chalkley
AD: Andrew Williams (Me)
DE: Eric Liang
- The Homepage
After signing in members are met by a new homepage. New is the activity feed of what your Facebook friends are watching, reviewing, and reading about. Up top are interesting options for you. To the left are your playlists (what will replace the que, more later on that).
The old algorithm is dead and instead searching and browsing relies on filters (similar to Behance actually). Netflix created their algorithm for recommendations in 2006 and is in much need for refreshment. The changes here are minor but make the browsing experience less clunky. Also, note that the activity feed moves to the left bar and follows the user away from the homepage to keep them up-to-date.
Hovering over a selection brings forward more information and darkens the rest of the browser to help the user focus on the item he/she is interested in.
Playlists are a new feature to Netflix that allow the user to save films that he/she think belong together or should be watched in a specific order. These playlists can be subscribed to, shared, edited, and watched by users. The main playlists page shows what playlists you're friends have recently been tinkering with. Your playlists are to the left and the numbers show how many titles are in each.
- The Infographic
Each person's history on Netflix (when the setting is on public) is recorded and visualized in an infographic on their profile page. The large circle contains all 18 genres and when you highlight one (in this case Action/Adventure) information is shown specific to this genre alone.
More in-depth stuff about this on the post for the Infographics