No issue of .NET magazine is complete without the monthly
design-off. I was asked to participate, the brief “Mock up a homepage for a
visitors attraction website”. Seeing a opportunity for national exposure,
WeLove72 took the opportunity to demonstrate the agencies capabilities to a potential
new client, approaching The Jerwood Foundation and in particular the new
Jerwood Gallery in Hastings.
The concept aimed to integrating the digital experience with
offline environment’s, by using social media, trending, check-ins and augmented
reality. Thus surpassing the single homepage design and presenting an environment
for debate, appreciation and community.