Nestle asked the Studio Biles Inc to develop a new name, brand and design concepts for the European market. The new proposal design will reflect … Read More
Nestle asked the Studio Biles Inc to develop a new name, brand and design concepts for the European market. The new proposal design will reflect a fun and also interactive product. Is not just an ice cream, is an experience.
The concepts comprises the naming, the brand and the package.
The "Wizard" design carries the concept of being in a magical world giving the consumer the experience of being a magician. The ice cream shape as well as the peelable action help to support the concept, as if the consumer were unveiling something magic.
The "Whizz" design concept carries the concept of a space rocket. The ice cream shape helps to recreate that imaginarium and the candy inside the stick reinforce the rocket experience as it explotes in your mouth.
All the design are from concept stage only. Read Less
Concept design in the Stage 3 of the project. The client came with the name and wanted a more straight forward design to show the product as it is, however the idea was to deliver all those keys but in an appealable way to the consumer