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Bēhance

Nescafé – "Start your day right (so it won't go wrong)"

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  • And how it can go wrong. In this T.V. campaign for Nescafé we engaged celebrity home renovator Mike Holmes because he represented the ideal of “doing things right, the first time”. As Mike illustrates, if you don’t start your day with Nescafé, things can go horribly wrong. The idea is bigger than even Mike himself, so once established, we were able to move creatively into different territories, such as the “Lottery” spot.
  • TV :30
  • CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann), Group Creative Director: Nelson Smith,  Art Director: Chris Paleczny (Torre Lazur McCann), Director: Pete Henderson (Brown) Editor: Andy Attalai (Blue Highway) 
  • TV :30
  • CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann), Group Creative Director: Nelson Smith, Art Director: Chris Paleczny (Torre Lazur McCann), Director: Pete Henderson (Brown) Editor: Andy Attalai (Blue Highway) Music: Jody Colero (Silent Joe)
  • TV :30
  • CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann), Group Creative Director: Nelson Smith, Art Director: Chris Paleczny (Torre Lazur McCann), Director: Matt  Smukler (Suneeva) Editor: Andy Attalai (Blue Highway) Music: Jody Colero (Silent Joe)
  • TV :30
  • CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann), Group Creative Director: Nelson Smith, Art Director: Chris Paleczny (Torre Lazur McCann), Director: Matt Smukler (Suneeva) Editor: Andy Attalai (Blue Highway) Music: Jody Colero (Silent Joe)
  • TV :30
  • CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann), Group Creative Director: Nelson Smith, Art Director: Chris Paleczny (Torre Lazur McCann), Director: David Hicks (Sons & Daughters) Editor: Brian Wells (School) Music: Jody Colero (Silent Joe)