School project.
We were requested to design the visual identity
of a new set of spectacles.
I chose to promote black heavy-framed spectacles,
the ones usually linked to the image of nerds.
I wanted to make the nerd image a trend.
To accomplish this, I needed a brand that could
support the project: be ironic and get the attention
of teenagers and young adults in their 20s. So I
opted for Diesel, a successful italian brand that
makes irony one of its core values.
It was a choice to never let the public actually see
a photo of the product, until they were at the store
to buy them.
There were all sorts of gadgets to personalize, from
calculators to pocket savers, to the tape that was
included in the box.

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