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Neon Theatre

  • Neon Theatre
    Venice Beach
  • This project was created for an experimental type course. The objective was to typographically express the atmosphere of a specific location. I choose the Venice Beach Boardwalk in Los Angeles, and played up the vibrant, over-the-top, grittiness of the local culture using dynamic type treatments and hanging marionette-like letters to hint at the theatrics of the area.