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Neon Theater

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  • Neon Theater
    Venice Beach
  • This project was an excercise in experimental typography. The design brief was to capture the essence of a specific location, in this case the Venice Beach Boardwalk in Los Angeles, through the use of typography. For this project, I chose to play up the vibrant, over-the-top, grittiness of the local culture using dynamic type treatments and hanging marionette-like letters to hint at the theatrics of the area.