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Nelson-Atkins Museum of Arts 2010-2011 Report of Gifts

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  • The Nelson-Atkins Museum of Fine Art
    2010-2011 Report of Gifts
  • While interning at the Nelson-Atkins I was asked to design the 2010-2011 Report of Gifts. The Report of Gifts is an annual report of donors, donations, and a look at the exhibits of the past year and those upcoming.

    Brief: The challenge here was working with the images of particular business, member, and exhibition events chosen by the director, and marketing to represent the Nelson carefully into 40 full color pages worth of lists into a printed booklet and online pdf simultaneously. During the 2010-2011 fiscal year that this ROG represents the torch had been passed from Marc Wilson to Julián Zugazagoitia. For that reason with Julián's spirit of innovation and progress the report itself evolves in several ways to represent this shift.

    Concept: The overall build of the book is separated into two layout formats with different flowing column rhythms. This is a nod to the changing of the directors. In the first half of the book the column and lists come down from the top of the layout in a more structured format. This particular section works better with the structured build because the lists start and end frequently and must be worked with rather than forced into a confined space. This format also allows for column of information to span across from one another while remaining under the same header which was very important to represent the amount of the donations.

    While the second half of the report is comprised of longer lists that often span multiple pages which have allowed for easy manipulation of the rhythm of the columns in order across a spread. This format allowed for interesting and creative visual patterns of column layouts infused with environmental images of the museum.

    Throughout the report are a series of colored bars that run along either the top or bottom of the layout depending on the section. The colors that these bars are filled with serve as a guide to each section of the report. The colors themselves change color schemes from the first section into the second to represent the changing of the directors.