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  • NeilPryde Bikes 2011
    Advertising
  • A series of adverts promoting NeilPryde bikes. Approaching the slightly stiff cycling market from an action sports perspective resulted in this blend of traditional product presentation and slightly offbeat copy. Video was used as a viral spot for the brand and first bike introduction - "Getting into cycling with our hair on fire".
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A series of print ads for NeilPryde Bikes to launch into the triathlon and road bike markets.
Published: May 25, 2011
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