Re-Branding Program
Neighborhood National Bank, the first nationally chartered community development bank, came to us to develop a 10th anniversary commemorative logo. It soon became evident that a major overhaul of their complete branding system was in order. With the mandate to not completely do away with their existing logo, a triangle grid, which we found had some equity among their customers, we were able to create a fresh and attractive visual language that we then extended to all aspects of the bank's identity.