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Bēhance

Negativland Promotional Kit

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  • Uncovering the Science of Originality
     Negativland Promotional Kit
  • Negativland is a band who has been sued multiple times for having work that is built from a body of other people‚Äôs work. As such, this promotional kit for the band seeks to defend their beliefs and argue for the originality of their work. The concept of comparing music to DNA was developed to validate their argument on copyright infringement. Like DNA and its four basic units, music is made out of the core elements of beats, notes and words. Its uniqueness is derived solely from the arrangement of these elements. As such, the design of the kit seeks to mimic an old vintage science kit to enhance the message.