Junior Designer: Kelsey Hunter
Senior Designer: Ben Downard
Associate Creative Director: Paul D’Addario
Creative Director: Emil Lanne
NECTRESSE™ Sweetener is a new product from the maker of SPLENDA® whose outstanding qualities include the lack of calories and being made from all natural ingredients. LBi was chosen to create a website for them, to launch the product as well as provide important information, special offers, and an entire section for delicious recipes. Working closely with UX we were able to create a strong infrastructure for all of the content, and find solutions to complex problems such as handling the navigation for the recipe section.
My role in this project involved designing much of the recipe section, designing utility pages while working with an outside vendor to meet ratings and reviews requirements, photo compositing, production work and supporting the Senior Designer in photo retouching.