The Nayak Scan
Nayak developed a tool that allows you to take a closer look at your organisation, measure your operational efficiency, and highlight financial drains. We likened this tool to an x-ray and the growingly popular full body prescan. People want to know their body is healthy in the same way business owners want to know the state of their business affairs. Nobody likes surprises or to hear that things could have been prevented. Nayak wanted to target their market at corporate events and in aviation magazines. We used the x-ray and the patient-doctor confidentiality idea to portray that Nayak is knowledgable, trustworthy and on stand by to help.
