Andrea Mainardi is a successful young Italian chef, well known for his incredible skills but also his energetic personality and creative thinking.
Andrea and Mepra - one of the leader company in the food & living industry - have collaborated to create an innovative product.
“Naturalmente Mepra” is a steam pot specifically designed for healty cooking without loosing tastes and flavours: it allows to keep all the lightness and freshness of the food during the cooking phase. This special way to cook has inspired the colours and design of the pot.
The communication around the partnership between Mainardi and Mepra was developed by MinimalDesign: distinctive brand identity, logo, packaging, promotional material, website and the recipe book offered with the pot.
The book designed provides all the details about calories, fat percentage and quantities for the Zone diet, with a clear additional value for the consumer.
Simply “Straodinario” as Andrea says.
The photography - starting point for the MinimalDEsign - is by Stylaz.