The objective of this Brand Identity II class was to design a brand graphic standards manual. This included designing a new logo, developing the standards for the brand, designing the book, and designing the company's stationery. I chose to work on a local company called Natural Rewards, health food store.
I chose to use off-white paper and a minimal color palette to emphasize the "natural, earthy" vibe of the company. The photography (which I shot) helps emphasize the color and vitality found in organic/natural products and the implied vitality obtained from eating these products.