National Wildlife Federation Campaign
National Wildlife Federation CampaignPSA campaign for the NWF's relief efforts in the Gulf Coast following the BP oil spill- In response to the BP oil spill crisis, we developed a campaign consisting of 3 print ads, an interactive banner, and a :30 television spot, and a :60 radio spot.
- Key Message: The NWF is obsessed with saving Gulf Coast Wildlife.
- Themeline: It's closer than you think.
- Concept: Encourage people to take action by putting the BP oil spill into human perspective. You wouldn't ____.
- UPDATE: This project was noticed on Behance by a researcher for the NWF. My partner and I were directly contacted and asked to donate our ads to the non-profit to run in national publications. So far our "baby bottle" ad has run in the September issue of Rosebud magazine (http://rosebudmag.com/).
SCAD AD recognition:
http://scadadvertising.com/2010/09/24/dark-ads-seek-cleaner-waters/ 
- Print Ads
- :30 Television Spot
- :60 Radio Spot
Multiple Owners
Multiple Owners
Multiple Owners
Discuss This Project: ( Comments)