Every year the National Student Survey releases a campaign to final year university students encouraging them to fill in a questionnaire regarding their experiences at Uni.
The brief set to us, was to create a integrated campaign for the University of Wales, Newport to promote the Survey. Each University is pushed to promote the questionnaire and are given targets in which they must meet.
The Campaign needed to grab the audience’s attention and needed to last over a period of three months. Creating a series to the advertising to make it fresh each month.