National Senior Games Association
Senior Olympic Games 2011 | Brand Development
Senior Olympic Games 2011 | Brand Development
OVERVIEW
The successful non-profit organization was preparing for the 2011 Summer Olympic Games in Houston Texas and needed a successful on-line brand experience.
CHALLENGE
Knowing that their current brand perception could not compete in the invigorated sports media marketplace, NSGA came to Jason to re-brand and re-vitalize their image.
SOLUTION
Jason implemented an engaging on-line brand presence that appealed to both the senior competitive athlete Olympic Game fan, and the current event sponsors.
The successful non-profit organization was preparing for the 2011 Summer Olympic Games in Houston Texas and needed a successful on-line brand experience.
CHALLENGE
Knowing that their current brand perception could not compete in the invigorated sports media marketplace, NSGA came to Jason to re-brand and re-vitalize their image.
SOLUTION
Jason implemented an engaging on-line brand presence that appealed to both the senior competitive athlete Olympic Game fan, and the current event sponsors.