- National Play Festival
How do you entice the public to a festival showcasing unknown playwrights?
By creating a strong fluorescent, attention-grabbing strategic marketing campaign with graphic elements, stylised typography, quirky icons and a vibrant colour palette.
The work is unplugged, unreleased, undressed, but it’s the very best of the best in Australian playwriting. With no photographs to sell the festival, the challenge for Boccalatte was to create a fun and unique way of talking to the audience. The theme of ‘Choice Cuts’ highlighted the first-class, hand-picked talent on display and at the same time sold spirit of the festival as playful, diverse and passionate.