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Natfood Ice-tea, illustrations and product campaign

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  • Natfood Ice-tea (thè freddo), illustrations and product campaign
    Design and develop a range of illustrations for a print campaign and collateral for a brand new product to be launch on the retailer market, a range of ready-to-use ice-tea for cafeterias and coffee shops.       
    Task: Promote an Ice-tea making focus on the naturalness and the freshness of the product.            
    Solution: Taking inspiration from the tea leaves and how these are transformed into the dried leaves for brewing tea I’ve associated the creation of origami, infact that’s begun from a simple sheet paper. The italian words for sheets of paper and leaves of tea actually are the same - fogli di carta and foglie di thè -.