Billboards. Ad shels. Web banners. These are part of the modern advertising onslaught, and for our latest Natcoll assignment we had to do one of each; on the company and / or project of our choice. With much glee, I chose the New Zealand ice cream company Tip Top, and created a (fictional) ice cream brand for my ads to promote: 'The Works', a delicious desert packed with tons of added extras - various combinations of coconut, chocolate chips, hokey pokey, nut pieces, caramel sauce, choc-mint sauce, raspberry sauce, berry jellies..... Yum!!
As such, I had to come up with a series of three advertisements that demonstrated the 'more, more, more' nature of the product - divided into Choc-mint Explosion, Banana-caramel Avalanche, and White choc Berry barrage flavours, by the way - and present it in a visually interesting way that didn't involve the standard 'scoop of icecream' cliche. Not that there's anything wrong with said cliche, of course.....
Oh, and I know I've said it once already, but I'll say it again - 'The Works' is NOT REAL. I do not work for Tip Top, I am not part of their graphic design team, and I am not privy to their innermost secrets. I am just borrowing their branding for the purposes of this assignment. It. Does. Not. Exist. Do not look for 'The Works'
in your supermarket freezer, do not try to buy it at the dairy, and do not ring Tip Top at all hours demanding
to know where this mystery product can be found. 'Cause it can't. Okay?
CONCEPT ROUGHS FOR BILLBOARD, AD SHEL AND WEB BANNER
FINAL CONCEPT ROUGHS FOR BILLBOARD, AD SHEL AND WEB BANNER
FINISHED BILLBOARD IN SIMULATED REAL-WORLD SITUATION
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