This promo was made for Valentines day on Sonic. As a Supervisory Producer: Creative and content, for the channel and the director of the promo, I used the Valentines day promo as a platform to showcase all the shows and films that the newly launched channel SONIC had to offer at the time. Also, as a conceptualiser, I was very bored of the regular sweet and mushy Valentines day promos that are usually produced. I needed to break that notion and wrote a song which talked to all the losers who would go to any lengths, sometimes truly dumb to have a girl in their lives. I have conceptualised the promo/ written the lyrics/ produced the video.
PromaxBDA 2013 Global Excellence Promotion (USA) , Marketing & Design Awards: nominated for Best Holiday/Seasonal/Special Event Program Spot
