Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence and an expanded customer base.
Bring the brand to retail environments. Challenge existing players, like David Yurman. Create a compelling brand story to drive sales at retail and trade on existing equity.
Developed brand story based around the designer's rich heritage. Created brand elements, including identity, brand inspiration book, retail packaging, and retailer pitch presentation box.