Highlight the variety Nando’s has to offer by promoting two new winter meals. And do it in a way tha… Read More
Nando’s Diversity: Rationale.
Highlight the variety Nando’s has to offer by promoting two new winter meals. And do it in a way that’ll get the nation talking.
South Africa is a land of variety. We decided to remind everyone that it takes all kinds to make Mzansi great and also show the stupidity of xenophobia in our country.
Our campaign launched with TV. The message “Real South Africans love diversity”. We then started Pop-Up Soup Kitchens in areas affected by xenophobic attacks e.g. Alexandra in Joburg. The advert aired only once on SABC before they decided to ban it. And just after 5 days on air, DSTV and eTV chose to pull it off their stations too. Please note: The ad was never banned by the ASA.
One week after the TV ad went live, it received just over 450 000 YouTube views and it still continues to live online. As seen from the massive National media coverage, the people were not only talking about Xenophobia but also Censorship and Freedom of Speech. This inspired us to release a press execution showing South Africans the ad broadcasters didn’t want them to see. At the time of entry, we were only in our 3rd week of the campaign and Nando’s winter meals were already 56 percent ahead of their sales target. Read Less