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Nam Pyo Suh- Personal Identity 2011

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  • NamPyo Suh-Personal Identity Design
    The main goal of this project is to bring the President Suh’s image to a more familiar degree and to emphasize his uniqueness and brilliance in the field of science. Recently, he has been exposed to the media due to some tragedies at KAIST, which may have had been ignited by the changes that he brought. Number of students and professors expressed their resentment toward him. 
  • Education
    B.S., Mechanical Engineering, 1959, Massachusetts Institute of Technology.
    M.S., Mechanical Engineering, 1961, Massachusetts Institute of Technology.
    Ph.D, Mechanical Engineering, 1964, Carnegie Mellon University.
    President of KAIST 2006-2010 2010-
    Head of the Department of Mechanical Engineering of MIT (1991~2001)
    Founding Director of the MIT Laboratory for Manufacturing and Productivity (1977–1984)
    Founder and Director of the MIT-Industry Polymer Processing Program (1973–1984)
    Head of the Mechanics and Material Division of the Mechanical Engineering Department (1975-1977) 
    member of the Engineering Council of MIT (1980–1984 and 1991–2001)
    (sourced from wikipedia)
    Personal Interview
    1. What key features/characteristics of you do the people find importance in?
        For the general public, he could not give a clear answer. However, he explained why did KAIST ask me to be the President. He said that the board of Trustees appointed him because of 1. his academic motto - leading the scientific world for the advancement of mankind intellectually/ethically/morally - , 2. his past intellectual accomplishments, and 3. the possibility of revolutionary improvements to the school. 
    2. What descriptions do you want people to associate you with?
        He first showed disappointment in how people criticize him these days. He used words like honest, creative, just, devoted, scholar, noble, and unique.
    3. Generally, what type of logos do you think can be appealing to people?
        He began listing some of his favorite logos: Intel, Apple, and Samsung. He stressed the importance of legibility, pleasant-looks, symbolic, and simple. 
     4. What are your favorite colors/color themes?
        He showed no preference in color. “I like all colors. All except black.” 
  • character
    This silhouette character was derived from one of the client’s pictures. The negatives and positives of the picture was arranged in the way to show the client’s resolute contributions and dedications for KAIST and for the fields of science.
  • typeface
    Simple geometric font was used for the logo typeface. This embrace the client’s straightforward problem-solving technique.