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NYP 360 Page Design

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  • New York Philharmonic 
    Three-Sixty Page Design 
  • The New York Philharmonic wanted to extend their brand’s reach by employing digital media. We developed a comprehensive digital strategy that included carrying their famous brand across several new concert series web pages and quarterly, online publications. By increasing their online influence, the New York Philharmonic became more relevant and accessible to a larger audience.

    The Three-Sixty campaign uses various types of media to raise awareness for important topics and events at the Philharmonic. The installment, “The Theatrical Philharmonic,” reflected Music Director, Alan Gilbert’s firm belief in the inherent theatricality of concert-going and examined how the Philharmonic explores Visual Transformation, places Musicians in New Contexts, accepts the challenge of Reimagining the Concert hall, and offers programs in which Every Concert Tells a Story.