New York vs New York is a competition that makes teammates of neighbors,
and opponents out of neighborhoods. Participants join their
neighborhood to conquer as much of New York as possible before the game
ends. Using GPS tracking such as Nike+, participants claim territory by
running through the city, taking over unclaimed streets and stealing
streets from opponents by running with friends.
New Yorkers get the benefit of feeling part of a team, while
simultaneously exploring new routes and parts of the city that they may
not have otherwise discovered. The competition awards MVPs with local
rewards and the winning neighborhood with a custom track built with Nike
Grind and the glory of seeing the Empire State Building lit up in their
This was a final project for Design and Public Spaces, a class taught by
Jill Nussbaum (R/GA) at SVA's Interaction Design graduate program. My
group included Benjamin Gadbaw, Sarah Koo and Cooper Smith. My primary
role was illustrator.