Visitors to Times Square are shown live on one of Clear Channel’s massive HD screens, thanks to an HD camera placed nearby. They are then introduced to the Painted Lady (reality star and international model, Sabina Kelly), and the Strong Man (Hollywood stuntman, Robert Miller), and are prompted to vote via Twitter for who they want to see take the plunge into the water below. The winner (or loser, depending on how you look at it) now succumbs to the crowd, who then work together to slap a virtual beach ball into the target, sending the victim into the water.

The entire experience is powered by openFrameworks.

Role: Motion Graphics Designer, Creative Developer