The 311 Citizen Service campaign
was developed to launch the New York City government’s 311 program, and to
raise awareness of the services and information that residents can easily
access by dialing 311.
For the campaign, the logo became
a poster, a billboard, a bumper sticker, and more: a direct communication
through typography and color. We used a basic color palette of yellow and black
to achieve maximum visual impact in a graphically busy city landscape where
everything competes for attention. When people see DIAL 311, they know exactly
what to do.
This identity can be seen on top
of taxis, on bumper stickers on city vehicles and cabs, on garbage cans, on
telephone booths, in subways, on buses, on city websites, on electronic
billboards and apps. It also appears in two Public Service Announcements and
has set the standard for government information agencies across the US.