NUTRIBOOST Indonesian Launch
THE TASK:
Drive trial by recruiting young adults into this new category (in Indonesia) through a taste campaign based on the great-tasting blend of milk and juice.
Indonesian are often exposed to new and odd combinations. Fried ice cream, Oolong green tea, root beer, etc… they have seen and tried them all. The only thing that would make them enthusiastic about a new and weird combination is the taste.
Therefore we need to impress them with a playful and fun communication (great testing experience) that will sparkle their curiosity.
THE IDEA: Tagline - MixEnaxx.
A Bahasa Indonesia wordplay delivers Mix with Great taste!
Indonesian are often exposed to new and odd combinations. Fried ice cream, Oolong green tea, root beer, etc… they have seen and tried them all. The only thing that would make them enthusiastic about a new and weird combination is the taste.
Therefore we need to impress them with a playful and fun communication (great testing experience) that will sparkle their curiosity.
THE IDEA: Tagline - MixEnaxx.
A Bahasa Indonesia wordplay delivers Mix with Great taste!
The double X in enaxx (original word is enak) is intentionally put to give extra focus on the great taste.
NUTRIBOOST Indonesian Launch BILLBOARD
Big up to Oscar Ramos for the amazing job!
