In 2003, Pepsi Vietnam joined the battle with Pepsi's Sting Energy (strawberry flavor). Sting fell in regular energy soft-drink market but "win by accident" when teenage fell in loved the formula of strawberry flavor plus carbonating, then Sting quickly became the 1st mover and brand leader in Strawberry Energy drink category.
In 2008, THP - who own Number 1 - offered us a challenge to create the competitive idea in Vietnam's Strawberry Energy drink category. We responded the challenge with the solution which was more focus in "Real Carbonated Energy drink" than "Strawberry drink" of Pepsi. Finally it really works.