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NSPCC - It starts with you

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  • NSPCC - It starts with you
  • Challenge:
    The NSPCC aims to 'end cruelty to children in the UK', but the hard truth is that despite the £500 million spent on the Full Stop campaign, child abuse levels have not dropped.
     
    Solution:
    We decided to change the game. The NSPCC's comms focus on the consequences of child abuse, and shocking people. Let's make the charity more of a positive force, that helps stop child abuse BEFORE it happens. Education rather than shock tactics. Prevention rather than cure. 'Stopping child cruelty starts with you.'
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