Recruitment campaign for the the highspeed division of Dutch Railways (NS). If you're looking for people who can deliver service at the highest level at the highest speeds, you're actually looking for stewardesses, who prefer to stay on the ground. So that's exactly what we communicated. NS highspeed quickly got the cabin crew they needed and we picked up an SJP Magnet along the way. The main award for a recruitment campaign in the Netherlands. The public clearly appreciated the campaign as well, they awarded it with the PCM Publieksprijs.