- NRMA Insurance NSW - 'We can't help but help'
Based on the long running theme of help we created the line ‘We can’thelp but help’ for NRMA in NSW. Proving that NRMA employees go that bit further,the campaign extended from a television campaign into tactical print, ‘helpteams’ offering help when you least expect it, sponsorship of the traffic newsand crosswords and children’s toys in-store. ‘We can’t help but help’ became aguiding philosophy in the company. Unfortunately the campaign didn't get the investment it deserved and a change of marketing team soon saw a more conservative approach.