Natural Resources Conservation Organization (NRCO) is active in Pune, India which works for public awareness regarding conservation of natural resources as per their name.
Earth's beauty is all about nature but, natural resources are vanishing day by day because of human activity. It is also affecting life cycle most tremendously. Life cycle is based on 'rain'. As peacock is the national bird of India, it is being used for the corporate identity of NRCO . Peacock is known as one of the most elegant bird on the earth which is the symbol of beauty and it also has connection with rain. It is a saying in India that when peacock gets wind of rain, opens its plumage and dances. The shape of plumage is created circular to symbolize the earth.
The inspiration was peacock and other elements of the earth are supportive. Pictures given below are the references taken from www.google.com