Nouwens is a brand filled with heritage. The resulting design takes a traditional bobbin, as a symbol of the heritage and craftsmanship, and uses it to create a modern icon for Nouwens. The Nouwens’ N has been crafted into the bobbin to provide additional identification and reinforce the brand’s commitment to quality. The colour pallet, logotype and overall graphic style bring a contemporary relevance that compliments the brand’s heritage. Overall the new Nouwens identity positions tradition, quality and craftsmanship in a context that provides the basis for enduring relevance.